This project is a concept proposal developed for Sony Music, focused on rethinking how to connect users with its artists through a digital shopping experience.

Started with analysis and research on existing e-commerce patterns in the music industry and beyond. A series of UX explorations were developed to break away from standard e-commerce structures, introducing more dynamic and immersive interactions.

The concept direction aimed to turn the shopping experience into something closer to a living music environment, where artists, and products feel interconnected rather than separated.